About
Counterpoise Energy is an energy industry consultancy started in 2026 by Will Martin. We provide market analysis focused on the low carbon fuel space, currently covering these markets:
- US · CACalifornia LCFS
- US · OROregon CFP
- US · WAWashington CFS
- US · NMNew Mexico LCFS
- CAN · BCBritish Columbia LCFS
- CANCanada CFR
- DEGerman THG
- NLNetherlands HBE
- US · FederalUS Renewable Fuel Standard
Will Martin is an expert in carbon markets with over a decade of experience trading carbon credits around the world. Will has previously worked at Chevron, Tesla, and Anew Climate as a trader of LCFS credits, RECs, and physical biofuels. To date, Will has executed over a billion dollars of renewable energy and carbon deals. Will draws from his background in trading, sales, and strategic planning to help his clients identify, structure, and execute on opportunities that reduce greenhouse gas emissions and advance the Energy Transition. Will has an MBA from Cornell and lives in Washington DC.